tag:blogger.com,1999:blog-4036647539725591642024-02-19T22:31:36.598-08:00Social Media Marketing Fall12Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-403664753972559164.post-10484845299946336092012-12-03T17:52:00.002-08:002012-12-03T17:52:38.734-08:00Thank you everybody for following me!Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com22tag:blogger.com,1999:blog-403664753972559164.post-21077200257141669322012-11-14T21:11:00.000-08:002012-11-14T21:11:02.345-08:00My personal StatsThank you everybody to watch my blog!<br />
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Since my blog were created there are already 253pageviews. </div>
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<br />
My blog is visited thanks<br />
* internet explorer: 42%<br />
*Firefox:30%<br />
*Safari:20%<br />
and Chrome:7%<br />
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<img __eventbits="133398655" __gwtlastunhandledevent="__gwtlastunhandledevent" alt="Image displaying most popular browsers" class="gwt-Image" role="img" src="http://chart.googleapis.com/chart?chs=220x110&cht=p&chd=s:9rdL&chl=Internet+Explorer|Firefox|Safari|Chrome" style="height: 110px; width: 220px;" /></div>
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The following devices were used:</div>
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<img __eventbits="133398655" __gwtlastunhandledevent="__gwtlastunhandledevent" alt="Image displaying most popular platforms" class="gwt-Image" role="img" src="http://chart.googleapis.com/chart?chs=220x110&cht=p&chd=s:9LIE&chl=Windows|Macintosh|iPhone|compatible" style="height: 110px; width: 220px;" /></div>
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And I have no friend on facebook because I don t use my real one.</div>
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Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com3tag:blogger.com,1999:blog-403664753972559164.post-64838428336415366262012-11-13T19:13:00.002-08:002012-11-13T19:13:35.869-08:00What is behind ROI in social media marketingLast week, we spoke in class about the ROI of the social media tools.<br />
<br />
But what is behind those three letters?<br />
<br />
<span class="Apple-style-span" style="color: red;">ROI for "Return On Investment"</span> = (<span class="Apple-style-span" style="color: #274e13;">gain from investment</span> - <span class="Apple-style-span" style="color: blue;">cost of investment</span>) / (<span class="Apple-style-span" style="color: blue;"> cost of investment</span>)<br />
<br />
<span class="Apple-style-span" style="color: blue;">First of all, whenever you use the social media tools to market your company it is not free. Indeed it costs time, salary of the workers, equipments (computers, desk, electricity,...) or opportunity costs (you can do another thing with that money, time,...).</span><br />
<br />
<span class="Apple-style-span" style="color: #274e13;"> Secondly, your gain from investment comes by the increasing number of your sales thanks the social media marketing tools.</span><br />
<br />
You can measure it by correlating your sales with:<br />
<br />
* The Click Through Rate (CTR)<br />
* The number of followers (also called "eyeballs")<br />
* The number of "like" on facebook<br />
* The number of retweets on twitter<br />
* The number of mentions (thanks to google alerts)<br />
* Your rank in the Search Engine (like google)Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com2tag:blogger.com,1999:blog-403664753972559164.post-43569521332313427612012-11-05T20:26:00.001-08:002012-11-05T20:26:27.147-08:00look my video:<br />
http://www.youtube.com/watch?v=ILjl8aY50fo&feature=youtu.beAnonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com1tag:blogger.com,1999:blog-403664753972559164.post-22501960045884234752012-10-31T20:50:00.000-07:002012-11-14T20:56:38.218-08:00Twitter chatLast week we had class on twitter because it was halloween.<br />
I found it really interesting because it is a new way to learn things.<br />
An other good point is how fast it goes...<br />
But the 140 caracters are really ennoying and you can not say precisely what you want to..<br />
Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com0tag:blogger.com,1999:blog-403664753972559164.post-34683705931185881962012-10-23T17:51:00.003-07:002012-10-23T17:51:42.176-07:00National Geographic<div style="text-align: center;">
This week I would like to share some comments about National Geographic.</div>
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<br /></div>
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<span class="Apple-style-span" style="color: red;">National Geographic</span> was first know for its magazines with beautifull pictures (it was it's core business).</div>
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Then they become famous with video's and TV shows.</div>
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<br /></div>
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Their targets generally are old people and young men (using ipad). Who likes beautifull photo's and want to know the latest technologies, discoveries.</div>
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<br /></div>
<div style="text-align: center;">
We saw that the best social media for National Geographic is facebook because you can post video's and photo's. But you have to attract people with some tweets or things like that.</div>
Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com0tag:blogger.com,1999:blog-403664753972559164.post-23628972446787754192012-10-17T16:22:00.000-07:002012-10-17T16:22:15.102-07:00On the way of the bluebirdHi everyone,<br />
<br />
This week we had to subscribe to Twitter and follow 5 people or organizations.<br />
To be honest, I always have thought that I will never be present on Twitter, and, that my sister like other people just lose their time on that.<br />
<br />
After one week on it, thanks to the course of my teacher and the reading of a book on it (<i>the social media marketing bible</i>); I can now imagine how to take part of this media...<br />
First of all, to receive some piece of informations about my competitors, my suppliers,...<br />
Secondly, even if I am not hooked by this site, a lot a people are fan and it could be my customers. So i have to work on it to advertise my product and to keep them loyal...<br />
<br />
Actually, I chose 5 people/companies:<br />
<br />
<u>Apple:</u><br />
My favorite technological company. I would like to work in a company like that. And it could be a rival because they are expanding so fast.<br />
<br />
<br />
<u>Dr. jenn Guignard:</u><br />
She is teacher specialist in the social media.<br />
<br />
<u>Techcrunch</u><br />
<u>Guardian tech</u><br />
Two technological web, to be up to date to the news.<br />
<u><br /></u>
<u><br /></u>
<u>Social media marketing</u><br />
to see if there are new technique in marketing.Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com1tag:blogger.com,1999:blog-403664753972559164.post-27899680807574019072012-10-08T21:03:00.000-07:002012-10-08T21:03:05.396-07:00<div style="text-align: center;">
<span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><b><u><span class="Apple-style-span" style="color: blue;">1) Why is it important to market yourself?</span></u></b></span></div>
<span class="Apple-style-span" style="color: #333333; font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><br /></span>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><span class="Apple-style-span" style="color: #666666;">I feel quite sure that it is important to market yourself for several reasons:</span></span></div>
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<span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><span class="Apple-style-span" style="color: #666666;"><br /></span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><span class="Apple-style-span" style="color: #666666;">First of all, we are in a world leading by profit. Companies only want to hire the best people. So even you are not good you have to market yourself.</span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><span class="Apple-style-span" style="color: #666666;"><br /></span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><span class="Apple-style-span" style="color: #666666;">Secondly, even when you are in a company it is still good to market yourself because if you do it well, you will gain some credibility, you may also be identified by other firms, be hire, and maybe gain a better wage or a more attractive job...</span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #333333; font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif;"><span class="Apple-style-span" style="font-size: 14px; line-height: 21px;"><br /></span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #333333; font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif;"><span class="Apple-style-span" style="font-size: 14px; line-height: 21px;"><br /></span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; font-size: 14px; line-height: 21px;"><b><u><span class="Apple-style-span" style="color: blue;">2) How can you build your brand online?</span></u></b></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: blue; font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif;"><span class="Apple-style-span" style="font-size: 14px; line-height: 21px;"><b><u><br /></u></b></span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #666666; font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif;"><span class="Apple-style-span" style="font-size: 14px; line-height: 21px;">When you create a product or you already have one it is often usefull to build your brand online. All the social media (facebook, blogs,...) are there to help you and it will cost less money.</span></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #666666; font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif;"><span class="Apple-style-span" style="font-size: 14px; line-height: 21px;">But more and more companies know that and become on the social media. So you have not just to be present on it but also be different. As i see it, you can do contests, shock with ideas, videos or photos...</span></span></div>
Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com4tag:blogger.com,1999:blog-403664753972559164.post-60316486585516073372012-10-03T20:31:00.000-07:002012-10-03T20:31:21.459-07:00<strong><u>1) What do you think is social media?</u></strong><br />
<br />
As i see it social media is a new way to communicate, to be informed on events.<br />
It is just an new tool that permit you to interact more.<br />
<br />
<strong><u>2) Why are social networks important in the marketing mix?</u></strong><br />
<br />
I think that social media are very important in our daily life because everybody especially young people use it. We must be able to use it and communicate throught the social networks.<br />
For my part, I think that social networks are nowadays really important in the marketing mix especialy for the P-Promo.<br />
Indeed you can now create events or to make a new product known.<br />
Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com0tag:blogger.com,1999:blog-403664753972559164.post-82931755554135871132012-10-03T16:20:00.000-07:002012-10-03T16:20:24.552-07:00second
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<span lang="EN-GB" style="font-family: Helvetica; mso-ansi-language: EN-GB;">I chose this class for several reasons: <o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: Helvetica; mso-ansi-language: EN-GB;">First of all, I think that we are in a world that constantly evolves.
Technology takes part of our everyday life and social media become our way to
discuss and share things. <o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-GB" style="font-family: Helvetica; mso-ansi-language: EN-GB;">Secondly, companies also use this tool because the costs are not very
expensive. Social media become something that we must master.<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-GB" style="font-family: Helvetica; mso-ansi-language: EN-GB;">Finally, I came from Belgium and in my business school we don’t have the
opportunity to take this kind of classes so I took this opportunity.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<span lang="EN-GB" style="font-family: Helvetica; mso-ansi-language: EN-GB;">I hope that after this course I will master a large number of social
media, understanding how they work and create an advertising campaign if I need
it.<o:p></o:p></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com0tag:blogger.com,1999:blog-403664753972559164.post-49213754777577268262012-09-26T20:55:00.000-07:002012-09-26T21:03:50.249-07:00<div style="text-align: center;">
<strong><span style="color: #cc0000;">Hello everyone,</span></strong></div>
<div style="text-align: center;">
<strong><span style="color: #cc0000;">This is my first post on this blog.</span></strong></div>
<div style="text-align: center;">
<strong><span style="color: #cc0000;">I don t know what I will post after....not yet...</span></strong></div>
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<strong><span style="color: #cc0000;">It is a course blog you know.... I have to write what the teacher expect....</span></strong></div>
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<strong><span style="color: #cc0000;">I hope it would be exciting....</span></strong></div>
<div style="text-align: center;">
<strong><span style="color: #cc0000;">And that a lot of people will follow me...</span></strong></div>
Anonymoushttp://www.blogger.com/profile/12313461278525416162noreply@blogger.com0