Thank you everybody for following me!

My personal Stats

Thank you everybody to watch my blog!

Since my blog were created there are already 253pageviews.

My blog is visited thanks
* internet explorer: 42%
*Firefox:30%
*Safari:20%
and Chrome:7%

 

 

The following devices were used:

And I have no friend on facebook because I don t use my real one.

What is behind ROI in social media marketing

Last week, we spoke in class about the ROI of the social media tools.

But what is behind those three letters?

ROI for "Return On Investment" = (gain from investment - cost of investment) / ( cost of investment)
     
       First of all, whenever you use the social media tools to market your company it is not free. Indeed it costs time, salary of the workers, equipments (computers, desk, electricity,...) or opportunity costs (you can do another thing with that money, time,...).
     
       Secondly, your gain from investment comes by the increasing number of your sales thanks the social media marketing tools.

You can measure it by correlating your sales with:

* The Click Through Rate (CTR)
* The number of followers (also called "eyeballs")
* The number of "like" on facebook
* The number of retweets on twitter
* The number of mentions (thanks to google alerts)
* Your rank in the Search Engine (like google)

look my video:
http://www.youtube.com/watch?v=ILjl8aY50fo&feature=youtu.be

Twitter chat

Last week we had class on twitter because it was halloween.
I found it really interesting because it is a new way to learn things.
An other good point is how fast it goes...
But the 140 caracters are really ennoying and you can not say precisely what you want to..

National Geographic

This week I would like to share some comments about National Geographic.

National Geographic was first know for its magazines with beautifull pictures (it was it's core business).

Then they become famous with video's and TV shows.

Their targets generally are old people and young men (using ipad). Who likes beautifull photo's and want to know the latest technologies, discoveries.

We saw that the best social media for National Geographic is facebook because you can post video's and photo's. But you have to attract people with some tweets or things like that.

On the way of the bluebird

Hi everyone,

This week we had to subscribe to Twitter and follow 5 people or organizations.
To be honest, I always have thought that I will never be present on Twitter, and, that my sister like other people just lose their time on that.

After one week on it, thanks to the course of my teacher and the reading of a book on it (the social media marketing  bible); I can now imagine how to take part of this media...
First of all, to receive some piece of informations about my competitors, my suppliers,...
Secondly, even if I am not hooked by this site, a lot a people are fan and it could be my customers. So i have to work on it to advertise my product and to keep them loyal...

Actually, I chose 5 people/companies:

Apple:
My favorite technological company. I would like to work in a company like that. And it could be a rival because they are expanding so fast.


Dr. jenn Guignard:
She is teacher specialist in the social media.

Techcrunch
Guardian tech
Two technological web, to be up to date to the news.


Social media marketing
to see if there are new technique in marketing.

1) Why is it important to market yourself?

I feel quite sure that it is important to market yourself for several reasons:

First of all, we are in a world leading by profit. Companies only want to hire the best people. So even you are not good you have to market yourself.

Secondly, even when you are in a company it is still good to market yourself because if you do it well, you will gain some credibility, you may also be identified by other firms, be hire, and maybe gain a better wage or a more attractive job...

2) How can you build your brand online?

When you create a product or you already have one it is often usefull to build your brand online. All the social media (facebook, blogs,...) are there to help you and it will cost less money.

But more and more companies know that and become on the social media. So you have not just to be present on it but also be different. As i see it, you can do contests, shock with ideas, videos or photos...

1) What do you think is social media?

As i see it social media is a new way to communicate, to be informed on events.
It is just an new tool that permit you to interact more.

2) Why are social networks important in the marketing mix?

I think that social media are very important in our daily life because everybody especially young people use it. We must be able to use it and communicate throught the social networks.
For my part, I think that social networks are nowadays really important in the marketing mix especialy for the P-Promo.
Indeed you can now create events or to make a new product known.

second

I chose this class for several reasons:

First of all, I think that we are in a world that constantly evolves. Technology takes part of our everyday life and social media become our way to discuss and share things.

Secondly, companies also use this tool because the costs are not very expensive. Social media become something that we must master.

Finally, I came from Belgium and in my business school we don’t have the opportunity to take this kind of classes so I took this opportunity.

I hope that after this course I will master a large number of social media, understanding how they work and create an advertising campaign if I need it.

Hello everyone,

This is my first post on this blog.

I don t know what I will post after....not yet...

It is a course blog you know.... I have to write what the teacher expect....

I hope it would be exciting....

And that a lot of people will follow me...